Calculator
SEO ROI Calculator For Brisbane
Estimate the gross revenue uplift extra organic traffic could produce, then compare it against your monthly SEO investment for a simple ROI figure. Every assumption is shown on this page. Treat the result as a planning guide, not a guarantee.
Inputs
Revenue Uplift And ROI Estimator
This tool estimates gross revenue uplift from extra organic traffic (traffic x enquiry rate x enquiry value), then calculates a simple ROI against your monthly SEO investment. It does not model margins, close rates or lifetime value - adjust the inputs to your own data. A proper SEO scope should still account for website health, competition and service margins.
Estimated gross revenue uplift
$0 - $0 per month
0 extra enquiries per month
Simple ROI vs SEO investment
-
ROI = (gross uplift midpoint - monthly SEO investment) / monthly SEO investment. Gross uplift is revenue before your costs and margins, so real ROI will be lower.
Method, Formulas And Assumptions
What is computed
- Extra visits = current monthly organic visits x traffic uplift %.
- Extra enquiries = extra visits x website enquiry rate %.
- Gross revenue uplift (midpoint) = extra enquiries x average enquiry value. The displayed range is 75 to 125 percent of that midpoint, reflecting normal month-to-month variation rather than statistical confidence.
- Simple ROI = (gross uplift midpoint - monthly SEO investment) / monthly SEO investment. This compares gross revenue against SEO cost only.
Assumptions and limits
- The default inputs (500 visits, 25% uplift, 3% enquiry rate, $1,200 enquiry value, $1,500 monthly investment) are illustrative assumptions - adjust them to your own data. They are not drawn from a published benchmark study.
- "Gross revenue uplift" is revenue before your delivery costs, margins and close rate. It is not profit, and the ROI figure is therefore an upper-bound planning number.
- The model assumes uplift, enquiry rate and enquiry value stay constant across the extra traffic, which real campaigns rarely do.
Treat any estimate as general information and check public-facing claims against ACCC guidance on accurate business representations.
Calculator result
Use the estimate to ask better SEO questions.
Send your website and calculator assumptions so the next step can be reviewed in context.